WORDS THAT WORK
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| 新书城图书编号：275454 |
| 图书ISBN：9781401303082 |
| 出版时间：2007-1-1 |
| 出版社：HYPERION |
| 作者：DR.FRANK LUNTZ |
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市场价格：￥150 |
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普通会员：￥120
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80折 |
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VIP会员：￥112.5
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75折 |
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【图书简介】
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“这不是你说的什么，而是大家听到的东西”，本书围绕语言的艺术，告诉我们日常生活中说话的技巧，一些常用的礼貌细节。掌握了书中的方法和技巧，你就能在朋友面前谈笑风生，侃侃而谈；在恋人面前蜜语甜言，爱意无限；在上司面前不卑不亢，应付自如；在陌生人面前落落大方，彬彬有礼；在演讲台上，妙语生花，潇洒自如；在论辩坛上雄智多辩，巧舌能战。
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【图书目录】
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Acknowledgments
Introduction
Ⅰ.The Ten Rules of Effective Language
Ⅱ.Preventing Message Mistakes
Ⅲ.Old Words，New Meaning
Ⅳ.H0w“Words That Work”Are Created
Ⅴ.Be the Message
Ⅵ.Words We Remember
Ⅶ.Corporate Case Studies
Ⅷ.Political Case Studies
Ⅸ.Mvths and Realities About Language and People
Ⅹ.What We REALIJY Care About
Ⅺ.Personal Language for Personal Scenarios
Ⅻ.Twenty-one Words and Phrases for the Twenty-first Century
ⅩⅢ.Conclusion
The Memos
Appendices
The 2003 California Gubernatorial Recall
The 21 Political Words and Phrases
You Should Never SayAgain
Plus a Few More
The Clinton Impeachment Language
Notes
Index
Addendum
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