管理与商务英语(附光盘)
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| 新书城图书编号：200518 |
| 图书ISBN：756182128X |
| 出版时间：2005-1-1 |
| 出版社：天津大学出版社 |
| 作者：徐正华 等编 |
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市场价格：￥30 |
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普通会员：￥24
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80折 |
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VIP会员：￥22.5
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75折 |
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【图书目录】
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Unit One Corporate Governance and Leadership
Section A Corporate Governance
Section B Board of Directors and Higher Managerial Positions
Section C Leadership
Unit Two Management Area
Section A Company Structure
Section B Personnel Manager and Human Resources Manager
Section C Chief Knowledge Office
Unit Three Strategic Management（1）
Section A External and Interanal Environment
Section B Organizational Structrue and Control
Section C Other Strategies
Unit Four Strategic Management（2）
Section A Acquisition Strategy
Section B Business-level and Corporate-level Strategy
Section C Competitive Dynamics
Unit Five Finding Jobs
Section A Job Description
Section B Advertisements for Jobs
Section C Applications adn Interviews
Unit Six Finance
Section A Import Accounts
Section B Stock Market
Section C Company Performance
Unit Seven A New Product
Section A Marketing A New Product
Section B Marketing Research
Section C Research Process
Unit Eight Advertisement and Promotion
Section A Advertising Media
Section B Promotinal Mix
Section C Effective Advertisement
Unit Nine Sales and Negotiation
Section A Sales Inquiries and Sales Documents
Section B Negotitation
Section C Type of Negotiation Styles
Unit Ten Distribution and Transport
Section A Distribution Channels and Strategies
Section B Transport Carriage and Package
Section C Transport Arrangemetns and Documents
Unit Eleven Insurance and Payment in Foreign Trade
Section A Insurance
Section B Arranging Cargo Insurance and Making Insurance Clains
Section C Documentation and Payment
Unit Twelve International Ethics and Cultural Diversity
Section A International Business
Section B International Business Travel
Section C Business Ethics and Cultural Diversity
Suggested Answers
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